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Strategic Brand Managment: Building, Measuring, and Managing Brand Equity, by Kevin Lane Keller
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
- Sales Rank: #149696 in Books
- Published on: 2015
- Original language: English
- Number of items: 1
- Dimensions: 10.83" h x .0" w x 8.43" l, .0 pounds
- Binding: Paperback
Most helpful customer reviews
3 of 3 people found the following review helpful.
It was not clear that this was the "India only" ...
By Amazon Customer
It was not clear that this was the "India only" edition- and if it's India-only, I should not be able to order it for Europe... The content is very comprehensive but case studies are mostly irrelevant unfortunately. It's a shame.
0 of 0 people found the following review helpful.
It had such great material in it that I would honestly probably read ...
By Amazon Customer
The one marketing book that I wish I would've bought instead of renting. It had such great material in it that I would honestly probably read some of it on my own just because. There's great cases within the book to show actual examples and makes things very easy to understand!
0 of 0 people found the following review helpful.
Great information.
By honeycurls
Well organized. Great information.
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