Free Ebook Business Marketing: Connecting Strategy, Relationships, and Learning, by F. Robert Dwyer, John Tanner
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Business Marketing: Connecting Strategy, Relationships, and Learning, by F. Robert Dwyer, John Tanner
Free Ebook Business Marketing: Connecting Strategy, Relationships, and Learning, by F. Robert Dwyer, John Tanner
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Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
- Sales Rank: #458258 in Books
- Brand: Brand: Business And Economics
- Published on: 2008-01-25
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.30" h x 1.20" w x 8.30" l, 3.15 pounds
- Binding: Hardcover
- 704 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
not a good resource
By W. Humphrys
biased and lacking a huge amount of relevant content
5 of 5 people found the following review helpful.
Easily the most boring marketing books ever written
By A. Stanzel
Imagine you are 8 years old again visiting a brand new theme park. As you walk up to the gates gleaming with excitement, the doors creak open, and instead of a theme park there is a dry, desolate desert of cement. That is exactly how this book feels. Marketing in the modern era shouldn't be boring, yet this book has successfully make a thrilling topic as dry as toast in August, and just as non-palettable.
At least the previous edition had some color, this edition is completely monochromatic. I can only imagine how delightful the fifth edition will be in pure black and white.
1 of 1 people found the following review helpful.
Very Dry Reading
By shirley kube
Would not recommend this textbook for B2B courses. Theories are poorly explained and examples are poorly written, instead of mixing the examples together each example should be written separately.
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